Avatar Review
All my expectations turned out to be well founded, and yet I left the cinema with the feeling that I’d seen something genuinely important. I’m writing yet another Avatar review because I think that this significance should be highlighted and applauded, and the other reviews I’ve read haven’t done this yet.
I believe that Avatar has quality because it represents a strong environmental message wrapped up in a format that people in America’s conservative heartland might actually absorb. More importantly, it’s an environmental message that children may well internalize. And it’s been done with as much color, drama, and money as Hollywood can throw at it.
You can see this in the way that the components of the film have been assembled. The alien language has been carefully thought out. The biology of the flora and fauna have too--within the constraints of certain ‘make it cool’ movie directives, such as ‘give the creatures six legs’ etc. Furthermore, several of half-decent ideas from science fiction literature have worked their way into the premise--vegetable synapses, world-spanning intelligences, etc. However, none of this verisimilitude is allowed to get in the way of the story. Avatar clings tightly to the Hero’s Journey and draws the line at anything that might limit a young audience’s connection to the narrative, dull its message, or reduce its capacity to wow the audience. For instance, the aliens are basically human, despite the fact that nothing else on their planet shares their body plan. A nebulous ‘life force’ is invoked to bind the ecology together, and floating mountains are introduced without a hint of supporting exposition. The consequences of inhabiting the watery moon of a gas giant (tides, storms, tidal locking) are never even mentioned. (Clearly a meteorologist wasn’t hired on the design team.) However, I found it easy to forgive Avatar these flaws.
Other reviews I’ve read have complained that the movie follows the classic ‘white man hangs out with natives, turns out to be special, then saves them’ pattern that has been in use as long as white Western culture has been dominant. It’s true. However, this shouldn’t surprise anyone. Avatar has this pattern because the plot is trying to achieve a specific goal, and that pattern was the one deemed most likely to achieve it. This movie isn’t about race relations. It’s about trying to put the brakes on a pattern of global corporatism that is racing us toward irreversible environmental damage. It’s an attempt to use business itself to try to rein business in. Bravo Cameron. That’s a movie-making agenda I can get behind.
If I have one concern about this film, it’s that it doesn’t make any significant attempt to shade in the personalities of the villains. Certainly it’s easier to hate corporate greed if we can cast executives and hired soldiers in the role of ‘baddies’. However, this misses the point that everyone in such a role believes themselves to be a goodie. People justify their actions to themselves in all manner of ways.
‘I want my kids to be able to go to college.’
‘I’m following orders because this is the best job I could get and I can’t afford to lose it.’
‘If I didn’t make this money, someone else would. Why should I lose out?’
‘I’m generating wealth, not destroying life. What I do here will enable someone else to build hospitals.’
Hopefully, Avatar will make a difference. However, I think the message will go further if we all remember that the people doing the damage usually aren’t evil. Most of the time they’re just over-ambitious, or desperate, or in denial. Nevertheless, none of these traits constitutes an excuse.




